Most companies (brands and SEO agencies alike) make the same link building mistakes. In order to achieve decent search engine rankings, your site needs to have quality inbound links. But simply building links isn’t enough. A lot of webmasters and even marketing professionals spend countless hours on link building campaigns only to see their rankings flatline—or worse, plummet. If your efforts aren’t bearing fruit, check out our list of the biggest link building mistakes and see if you’re making the same ones.
If you create online video content, you need a YouTube SEO strategy. More than a billion hours of YouTube videos are watched daily, and the platform has the distinction of being the second-largest search engine after Google. Check out our tips to make sure your videos get the views they deserve.
Are your Google My Business photos helping or hurting your presence in Google search results? Those images offer more opportunities to help you rank than you think. Here are our top 7 tips to optimize your GMB photos.
Guest blogging is still a powerful link building method when done correctly. Problems occur when you don’t put in the time to properly qualify guest-blogging opportunities. So how do you make sure you’re not wasting your time or endangering your site’s organic value?
Reviewing and analyzing content metrics as part of your strategy is essential to a successful digital marketing campaign. Recent research has shown that content is responsible for three times as many leads per dollar as paid advertising. So how do you meaningfully measure the potential, performance, and value of your content?
One of the inescapable realities of the digital marketing industry is that SEO tools are expensive. The annual five-figure investment is a necessary expense for agencies, but most small businesses will not be able to justify the on-going cost. The good news is that even professional search engine optimization vendors use a number of free-to-use SEO tools in their daily work.
It may sound weird coming from a company whose flagship service is SEO, but search engine optimization is not the magic key to success in business. In some instances, the organic channel may not even the best digital channel for brands to focus on. A sound integrated marketing campaign will have a greater impact on organic search growth than what companies would achieve from following any SEO guide.