SEO Case Study - Arthur Glosman DDS
Growing cosmetic dental website visits from 1,000 to over 20,000 per month in just 18 months.
See how we helped Arthur Glosman establish a dominant search presence nationally for cosmetic dental keywords.
Overview
Client: Arthur Glosman
Vertical: Dental SEO
Problem: A well-established and well-reviewed cosmetic dental clinic was not ranking well locally for business-critical service & treatment keywords.
Solution: Implement a local SEO campaign focusing on the local market (Beverly Hills and Los Angeles) to improve the visibility of the Google Business profile for local searches while also applying a content marketing campaign to increase the clinic’s visibility for its topics of expertise.
Services: Local SEO, Los Angeles SEO, Content Marketing.
Results: Organic traffic from highly relevant searches rose from 1,000 to more than 20,000. The website ranked top-3 for over 1,400 relevant keywords and top-10 for over 5,000 keywords, positioning the client as a national authority on cosmetic dental procedures.
Campaign
Arthur Glosman is a reputable cosmetic dentist based in Beverly Hills, California. His office reached out to Avidon Marketing Group looking to improve their visibility for cosmetic treatment keywords locally. The main business goal was to improve the clinic’s visibility in organic search results for cosmetic treatments. Secondary goal was to establish Arthur as a leading provider of cosmetic dentistry services globally.
Research & Strategy Setting
We began by moving the client to a new content management system. Our initial technical audit of the legacy CMS uncovered numerous significant technical SEO issues. The new website allowed us to properly optimize every page for critical on-page factors.
As part of the new site launch, our content team performed keyword research and mapped appropriate service terms to each new landing page. This played a critical part in improving prospective clients’ journey on the site and giving Google optimized pages to rank for each service line.
Our content team also developed a content marketing strategy based on relevant topics for the clinic’s services. We identified dozens of important topics to connect the clinic’s services with prospective patients during their research stage. We wrote & published several important guides every month around the topics of dental veneers, dental implants, full mouth reconstruction, and many other important topics.
Last but not least, we investigated dozens of top-ranking cosmetic dentist websites and identified hundreds of link opportunities in the first few weeks. Our link acquisition outreach resulted in hundreds of valuable backlinks that added to Arthur’s organic equity over the lifetime of our SEO campaign. Links appeared in articles that were published in local Los Angeles and Beverly Hills publications (powering local SEO results), as well as authoritative health and Google News websites. If you want to see an example, reach out to us!
Outstanding Results
Our campaign began in September 2020. During the campaign, the site’s web traffic shot up thanks to thousands of top-3 and top-10 rankings for valuable relevant keywords.
The website grew to more than 20,000 unique monthly visitors from organic search.
Our efforts resulted in over 1,400 top-3 positions and over 5,000 top-10 positions for relevant keywords.
