Overview

Client: Multi-State MMJ Card Clinic

Vertical: Cannabis

Problem: Poor rankings for the website, including service pages for cities & states where the company has clinics and key informational pages that educate their target audience.

Solution: Create a multi-faceted local SEO campaign for city & state pages and create a content marketing plan to reach medical marijuana patients and make them aware of the company as a medical authority & best marijuana certification option in their city & state.

Services: Digital strategy, content marketing, technical SEO, local SEO, national SEO.

Results: Organic traffic increased from 8,800 unique visitors to over 45,000 unique visitors in less than 12 months. The site’s informational articles, service, and location pages (including Google My Business listings) rank for thousands of important keywords, driving hundreds of patients per month to use the company’s certification services.

Campaign

The company started as a local chain of medical cannabis certification clinics in Maryland and Ohio. The founders approached us to help create an SEO strategy to help their individual location pages and state pages rank for relevant keywords and increase leads + appointment bookings.

Our approach for the campaign was based on a strong local SEO effort and a long-term content marketing plan. We determined that a focus on each city and state service pages would drive the most direct value by generating relevant leads, while our patient-empowering content that educated them on marijuana certification in their state would help our effort to establish the company as an authority and help long-term organic growth.

Research & Strategy Setting

Our team began by identifying local keyword opportunities for each city, identifying local SEO needs for each city page, fixing numerous technical SEO fixes, and tying it all together with proper on-page and internal linking architecture.

The second step included heavy industry research into future informational content needs for the campaign. This is what would help us establish the company as an authority in the cannabis certification vertical. The information gathered led us to put together a comprehensive, multi-layered 12-month roadmap for growth.

Outstanding Results

Our SEO campaign began in early 2019. We smashed our original timeline and traffic estimates by achieving immense growth a mere 6 months into the campaign.

The site’s organic traffic more than quadrupled in that time period, going from 8,800 to almost 40,000 monthly visitors. Each location page on the website and their corresponding Google My Business pages rank at the very top for dozens of their top-level keywords, including in the local map pack. Key highlights of this campaign’s success: