Case Study - Midnight Hour
Taking a newly launched Shopify retailer from 500 to 22,000 monthly visitors in just 9 months.
See how we helped Midnight Hour compete with established alternative clothing retailers like Hot Topic, Killstar, and Dolls Kill.
Overview
Client: Midnight Hour
Vertical: Ecommerce SEO
Problem: Newly-launched Shopify site received only some branded search traffic and had no visibility for commercial keywords related to their products.
Solution: Implement an ecommerce SEO campaign focusing on properly optimizing the site’s categories, improving the technical health of the Shopify store, and promoting the brand on authoritative third-party online publishers.
Services: Shopify SEO, Ecommerce SEO, digital strategy, content marketing, technical SEO.
Results: Organic traffic from highly qualified searches increased from a few hundred visitors to over 22,000 in just 9 months. The site’s category pages began ranking in top-3 for rank for hundreds of money keywords, connecting thousands of shoppers with the brand’s products.
Campaign
Midnight Hour is an alternative clothing brand based in Los Angeles, CA. The company’s founder originally reached out to us to help them put together a strategic marketing launch for their newly launched website. The client’s goal was to establish visibility in organic search results for relevant product keywords, grow organic visitor count, and increase online sales.
Research & Strategy Setting
Our initial strategy started with thorough study of the client’s product catalog to uncover all the keywords retail customers use to shop online for alternative clothing.
In addition to learning about the client’s products, we audited established competitors’ websites that ranked well for our client’s target terms. This provided us with intelligent keyword data that not only confirmed important commercial keywords but also uncovered useful blog strategies used by competitors to establish relevance in their market.
Our technical SEO experts performed an exhaustive audit of the Shopify site and identified hundreds of immediate improvement opportunities. This was a critical step in helping Google crawl the site, understand its content, and index & rank its important pages.
To grow the domain’s authority in Google’s algorithm, our link acquisition team identified hundreds of link opportunities in the first few months of the campaign. Every month, we acquired strategic links that delivered a significant amount of organic equity to our client’s site and grew its relevance for commercial keywords.
Outstanding Results
Our campaign began in September 2022. Within 9 months, the site’s organic traffic skyrocketed by acquiring hundreds of top-3 and top-10 rankings for high-value keywords.
The site received over 22,000unique monthly visitors from organic search
We achieved almost 1,900 top-3 positions and over 3,900 top 10 positions
While we cannot share the exact sales numbers, improvements in revenue were substantial without increasing acquisition spend
The relevance of organic traffic fed secondary marketing channels such as social and email
