Most companies (brands and SEO agencies alike) make the same link building mistakes. In order to achieve decent search engine rankings, your site needs to have quality inbound links. But simply building links isn’t enough. A lot of webmasters and even marketing professionals spend countless hours on link building campaigns only to see their rankings flatline—or worse, plummet. If your efforts aren’t bearing fruit, check out our list of the biggest link building mistakes and see if you’re making the same ones.
Guest blogging is still a powerful link building method when done correctly. Problems occur when you don’t put in the time to properly qualify guest-blogging opportunities. So how do you make sure you’re not wasting your time or endangering your site’s organic value?