Digital Marketing & SEO Blog
Expert knowledge & tips to help marketing professionals and business owners make well-informed search engine marketing decisions.
Advantages of Google Analytics VS Shopify Analytics
While Shopify offers its own set of Analytics tools in your account dashboard, Google Analytics still offers a more comprehensive look at your store’s performance that you can use for actionable marketing strategy.
Top Ecommerce Marketing Metrics & KPIs to Grow Your Store
If you want to accurately gauge the success of your online store, you need to examine a wide range of ecommerce marketing metrics. Learn more in this post.
5 Most Important Content Marketing Metrics
Reviewing and analyzing content metrics as part of your strategy is essential to a successful digital marketing campaign. Recent research has shown that content is responsible for three times as many leads per dollar as paid advertising. So how do you meaningfully measure the potential, performance, and value of your content?