Overview

Client: Mobility Plus Colorado

Vertical: Healthcare

Problem: Virtually no presence in organic search, including the GMB profile in the Local Map Pack; low foot traffic & sales at the physical location; lack of general brand awareness in the surrounding area.

Solution: Implement a local SEO campaign for product & service pages and create a content marketing plan to reach an audience seeking education about mobility devices to increase awareness of the company’s offerings and expertise.

Services: Digital strategy, content marketing, technical SEO, local SEO, national SEO, Squarespace SEO.

Results: Monthly organic website traffic increased by 7000% from 320 visitors to over 23,000 visitors in 18 months, resulting in a 103% lift in year-over-year monthly sales. The site’s informational articles, transactional product pages, and Google My Business listing rank for hundreds of business-critical keywords, driving hundreds of customers to their physical location.

Campaign

The company is a mobility device retailer franchise serving the greater Denver area. The founder was referred to us by another happy client and reached out to see how our strategy could help improve on the lackluster results from a prior agency. The goal was to increase local visibility for relevant terms to increase calls, grow foot traffic to the physical location, and ultimately grow revenue.

Our strategy for the campaign focused on a strong local SEO effort and a long-term content marketing plan. We used a comprehensive content strategy to establish the site’s & GMB profile’s relevance for key terms, targeting not only organic results but the local map pack as well.

Research & Strategy Setting

Our team began by identifying local keyword opportunities for each product and service line. We corrected numerous technical SEO issues and tied it all together with proper on-page optimization and internal link architecture.

Organic Growth & Results

Our SEO campaign began in early 2022. In the first month of our campaign, the site’s organic traffic was around 320 visitors. The number of monthly organic visitors swelled to over 23,000 in the 18 months after starting, for 7000% growth. Product & service pages on the website and the Google My Business profile rank at the top of search results for dozens of top-level keywords. Key highlights of this campaign’s success:

• Monthly organic traffic to the website grew 7000% (from 320 to 23,000 visitors) in 18 months.

• Monthly revenue grew by 103% year-over-year in just 12 months.

• The company’s Google My Business page generates almost 5,000 monthly views on average.