Digital Marketing & SEO Blog
Expert knowledge & tips to help marketing professionals and business owners make well-informed search engine marketing decisions.
Top Squarespace SEO Tips
SEO for Squarespace is easy enough for anyone to do it, but some of the options are not obvious. Learn the top 12 tips our Squarespace SEO experts recommend.
Why Cheap SEO is Bad
Business owners search for cheap SEO services thousands of times every month. Learn the important economic factors that make cheap SEO not only a poor, but a dangerous investment.
How to Use Facebook to Grow Your eCommerce Store
Facebook has 2.38 billion monthly users, which makes it an amazing platform to promote your business. Leveraging the power of this worldwide social network for growing your ecommerce store offers a goldmine of opportunities.
What Is GMB & How to Optimize It
Every business needs a well-optimized profile with information about your products and services to stand out in local search resultsIn this article, we will cover what is GMB and how do you optimize your Google My Business listing to bring you more customers & revenue.
Loyalty Marketing 101
Loyalty marketing is key for any brand seeking long-term success. Customer acquisition costs are higher than ever before, making it essential for companies to turn first-time buyers into repeat purchasers via loyalty programs.
The 10 Biggest Link Building Mistakes
Most companies (brands and SEO agencies alike) make the same link building mistakes. In order to achieve decent search engine rankings, your site needs to have quality inbound links. But simply building links isn’t enough. If your efforts aren’t bearing fruit, check out our list of the biggest link building mistakes and see if you’re making the same ones.
Top YouTube SEO Tips to Grow Your Traffic & Audience
If you create online video content, you need a YouTube SEO strategy. More than a billion hours of YouTube videos are watched daily, and the platform has the distinction of being the second-largest search engine after Google. Check out our tips to make sure your videos get the views they deserve.
7 Expert SEO Tips for Your Google My Business Photos
Are your Google My Business photos helping or hurting your presence in Google search results? Those images offer more opportunities to help you rank than you think. Here are our top 7 tips to optimize your GMB photos.
How to Select Great Sites for Guest Posting
Guest blogging is still a powerful link building method when done correctly. Problems occur when you don’t put in the time to properly qualify guest-blogging opportunities. So how do you make sure you’re not wasting your time or endangering your site’s organic value?
5 Most Important Content Marketing Metrics
Reviewing and analyzing content metrics as part of your strategy is essential to a successful digital marketing campaign. Recent research has shown that content is responsible for three times as many leads per dollar as paid advertising. So how do you meaningfully measure the potential, performance, and value of your content?