Digital Marketing & SEO Blog
Expert knowledge & tips to help marketing professionals and business owners make well-informed search engine marketing decisions.
20 Types of Links That Matter for SEO
There are many types of links that have an impact on your website's search rankings, which is why link building is one of the foundational activities for search engine optimization. In order to give yourself maximum value, you first have to understand each type of link and how it contributes to SEO rankings.
How to Find the Best Long-Tail Keyword Opportunities
Long-tail keywords are an essential part of any SEO gameplan. These keywords are extremely effective when used correctly. The key is understanding not just how to find long-tail keywords, but also how to use them effectively for better search rankings.
Schema Markup for SEO
Schema markup is an underutilized tool for SEO that benefits users as much as companies and their websites. In order to benefit from structured data, you’ll first need to know what schema markup is, how it benefits your business, and how to implement it on your site.
Ecommerce SEO Checklist 2024
In order to succeed long-term in the ecommerce space, you must have a game plan for search engine optimization (SEO). Our comprehensive ecommerce SEO checklist is designed to help you identify and overcome the issues that hold back online stores in search results.
Seeking an SEO Guarantee Is a Terrible Marketing Decision
When looking for the best SEO agency, you may notice a lot of companies advertising some sort of an “SEO guarantee.” Reputable, top-tier marketing agencies never make SEO guarantees for several important reasons.
Advantages of Google Analytics VS Shopify Analytics
While Shopify offers its own set of Analytics tools in your account dashboard, Google Analytics still offers a more comprehensive look at your store’s performance that you can use for actionable marketing strategy.
Top Ecommerce Marketing Metrics & KPIs to Grow Your Store
If you want to accurately gauge the success of your online store, you need to examine a wide range of ecommerce marketing metrics. Learn more in this post.
The Complete Shopify SEO Checklist
Our comprehensive Shopify SEO checklist covers the most important aspects of optimizing your online store for search engines like Google to make sure you’re found for your important keywords.
Importance of Accessibility Features for Online Stores
Excellent web design with accessibility considerations not only accommodates ecommerce shoppers with disabilities, but also opens new doors for brands.
Google My Business Cover Photo Tips
Your Google My Business cover photo is the first image local searchers see. Learn how to optimize the GMB cover photo and make the best first impression.